We know that people care about how the coffee they drink is grown, processed, and sourced. We also know that there is no one-size-fits-all solution for the challenges faced by the more than 12 million farms worldwide that produce that coffee. Very few farms meet all common sustainability criteria, and we have found that half of coffee farms globally are below the poverty line.
At Enveritas, we believe that the best way to help farmers is to invest in them. Improvements to a supply chain do not happen overnight. They take time, dedication, and resources. We work to provide roasters, farmers, consumers, and other stakeholders with a deeper understanding of the most challenging issues facing today’s coffee producers. We offer roasters who are committed to working toward solutions an opportunity to help advance meaningful social, environmental, and economic change throughout their supply chains.
Every year, Enveritas conducts tens of thousands of assessments on coffee farms and with farm workers in more than 25 countries around the world to measure conditions against our sustainability standards. Those standards include social, environmental, and economic issues, including topics like child labor, occupational health and safety, the use of pesticides, water and energy conservation, transparency in pricing, and access to finance. Importantly, our assessments are done at no charge to the farmers.
We don’t give individual farms a pass or fail grade; instead, we aggregate the data to see the bigger picture. Using the data collected during our farm visits and applying statistical tools, we build scorecards that assess the risk of different sustainability issues for all farms in a particular geographic area. For some roasters, we conduct surveys specifically among the farms they source from—their known supply chains—and provide the same type of data for that smaller population.
For coffee roasters who work with Enveritas, our system has three steps:
When it comes to the requirement to invest in farmer support programs, we use a roaster’s purchase volumes and the relevant evaluations on our most important sustainability criteria—the “critical requirements”, such as those relating to child labor, forced labor, minimum wage, deforestation, banned pesticides, and biodiversity—to determine how many farms they are required to reach with their investments in order to qualify for a responsibly sourced claim.
Enveritas verifies the roasters’ investments in farmer support projects to ensure these projects reach a sufficient number of farms that do not meet key sustainability criteria, based on a combination of a roaster’s purchase volumes per country and Enveritas’ sustainability assessment results. This specifically includes Enveritas spot checking farmers’ participation in programs by sending teams to randomly selected farms benefiting from these projects.
Through these assessments Enveritas seeks to ensure that roasters are funding targeted farmer support projects that reach the appropriate number of farms (as described above), and identify projects that appear promising. This helps roasters channel funding towards higher quality farmer support activities, for the increased benefit of smallholder communities.
When you see a coffee roaster say that their coffee is “Responsibly Sourced per Enveritas Standards”, what does that really mean? We operate a little differently than some of the other sustainability organizations you may have seen, and we want to be transparent about our claims.
What does it mean to be “Responsibly Sourced”? At Enveritas, it means that the coffee roaster has made financial and social commitments to improve conditions in the areas where it sources its coffee and has demonstrated significant steps taken towards implementing such improvements.
Most importantly, it means that roasters are investing in direct support programs that are aimed at addressing sustainability issues—such as programs providing agronomy training, promoting biodiversity on farms, or working with farmers on proper wastewater management in processing.
What “responsibly sourced” does not mean is that every farm that a roaster sources from meets every aspect of our 30 sustainability standards. The issues we are dealing with are complex, cannot be fixed with a single solution, and are often connected to broader social and economic conditions.
Authentic change takes time, dedication, and commitment. Continuous Improvement activities are implemented over time, and we do not expect them to solve systemic issues overnight. An Enveritas-authorized claim is a roaster’s pledge to meaningfully and measurably invest in those continuous improvements over time in the regions from which the roaster sources its beans.
What are the “Enveritas Standards”? We have developed 30 sustainability standards, built around three pillars of social, environmental, and economic concerns, that we use to evaluate farms and identify sustainability risks. You can view all of our sustainability standards here . In order to be Responsibly Sourced per those standards, a roaster must have their purchases verified by Enveritas and then—based on their scores on our critical requirements—commit to Continuous Improvement activities.
Some coffee receives a claim defined as “Enveritas Green”. This means that in addition to satisfying all of the Enveritas responsible sourcing requirements, that coffee has met some additional requirements. First, the coffee is traceable to at least the community-level (meaning it can be traced back to a more specific producing area). Second, if the coffee was sourced from places that have a score of 99% or less in any of four particularly critical practices (child labor, forced labor, banned pesticides, and deforestation), the farmer support programs that coffee roaster invests in for that region must include at least one program that addresses that topic.
The Enveritas Green claim has been recognized by the Global Coffee Platform as equivalent to its Coffee Sustainability Reference Code (second party assurance). The Global Coffee Platform is a multi-stakeholder membership association made up of coffee producers, traders, roasters, governments and NGOs.
If coffee has achieved “Enveritas Gold” that means that in addition to satisfying all of the Enveritas responsible sourcing requirements, it has also been traced back to the individual farms where it was produced, and no issues were identified in six sustainability areas (the four critical practices listed in Enveritas Green, as well as minimum wage and biodiversity protection).
You can review our Standards and find other details about our work on the Approach page. For any questions about our work or our claims, please email info@enveritas.org.